ISTU students at a large-scale event in UNIT.City

ISTU students at a large-scale event in UNIT.City

inDec 20, 2019

On December 16, 2019, ISTU students - Turovets M.Primak S. and Tanchenets E., who are actively interested in creating creative concepts for advertising campaigns of Ukrainian brands, together with the head of the department of international economics, accounting and finance Natorina A. O., attended a big relay lecture from Banda Agency in the innovation park UNIT. City.

At the large-scale event, the Banda Agency team talked about their own approaches to generating non-standard ideas during branding Eurovision 2017, for which she received the Cannes Lion, revealed the details of creating storybrand communication strategies, and also shared the secrets of successful strategic management.

The Banda Agency presentation of extraordinary advertising campaigns and solutions developed for OKKO (TV spots on the radio і OKKO's most understandable site), Luxoptics (Instagram eye test), Work.ua (TaKamon), KAN (Zhk Republic), Prom.ua (And what is needed and what is wanted) and Comfy (Fastest delivery ad).

The knowledge and practical skills acquired at the lecture will be applied in the educational process when solving cases, as well as during ISTU rebranding.

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