Retention marketing for customer retention or "an old friend is better than two new ones": a guest lecture for students from practitioners of the Promodo agency

Retention marketing for customer retention or "an old friend is better than two new ones": a guest lecture for students from practitioners of the Promodo agency

inFebruary 29, 2024

There is a popular saying: "An old friend is better than two new ones." For a business to flourish, the number of customers must grow. However, attracting a new client is 5-6 times more expensive than keeping an existing one. According to a study by Marketing Metrics, companies have a 60 to 70% chance of selling to an existing customer, while the probability of selling to a new prospect is only 5%[...]

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ISTU at the Hybrid Threat Response Training at the University of Coimbra

ISTU at the Hybrid Threat Response Training at the University of Coimbra

inFebruary 29, 2024

On February 19-23, representatives of the International Scientific and Technical University named after academician Yuriy Bugai attended a training on responding to hybrid threats at the University of Coimbra, Portugal. The training takes place within the framework of the WARN project, in which ISTU is an active participant in the WARN environment. The training had a rich schedule of meetings, among which it is worth highlighting the meetings with the following speakers: Director of the National Defense Institute[...]

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Certification training

Certification training

inFebruary 29, 2024
Ksenia Androsovych, Doctor of Psychological Sciences, Professor of the Department of Psychology and Social and Humanities of ZVO ISTU took part in the webinar "Guilt and the feeling of guilt" with Barbara Preitler on February 28.02.2024, XNUMX. How does guilt affect mental health? Are there ways of prevention? How can a practical psychologist in an educational institution work with issues of blame and guilt? On the webinar, a practical psychologist[...]
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ISTU and "Invite YEP for a couple!": motivational lecture about new opportunities for students

ISTU and "Invite YEP for a couple!": motivational lecture about new opportunities for students

inFebruary 28, 2024
On February 27.02.2024, XNUMX, a motivational lecture from YEP was held regarding the program, cases, successful experience of startups from the organizers. Ms. Daryna Tambulatova agreed to tell the winners of the Institute of Higher Education "International Scientific and Technical University named after academician Yuriy Bugai" about programs from YEP: who we are, programs from YEP student start-up competition, prizes and terms of participation in Erasmus for Young Entrepreneurs - how to apply?[...]
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The second anniversary of the full-scale invasion: "We continue to choose our own!"

The second anniversary of the full-scale invasion: "We continue to choose our own!"

inFebruary 24, 2024

Two years ago, in 2022, all of Ukraine met the dawn to the sounds of rocket explosions, air raid sirens and with a complete lack of understanding of how to proceed. Where to move? What things to collect? How to protect yourself and your family? That day shook everyone's life by changing our orientations in life, our plans, values ​​and life priorities. Two years ago we[...]

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ISTU: "Erasmus+ projects: priorities, formation of project applications, logical and structural approach"

ISTU: "Erasmus+ projects: priorities, formation of project applications, logical and structural approach"

inFebruary 23, 2024
It is known that participation in grant programs requires a potentially interesting and successful project. However, for a grant, the project must not be an abstract phenomenon with metaphorical plans, but have a clear plan in the form of a project application. It must be complete and properly formed. In this case, the project you will work on will be more complex, innovative and adapted to needs,[...]
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International Mother Language Day: "We respect our own and learn new things"

International Mother Language Day: "We respect our own and learn new things"

inFebruary 21, 2024

Today, February 21, the whole world celebrates International Mother Language Day. The holiday, the foundations of which were laid by the General Conference of UNESCO in order to support linguistic and cultural diversity. That is why Academician Yuriy Bugai International Scientific and Technical University joins the celebration of linguistic diversity in the world. We understand how important it is to value and support the development of one's native language, culture and traditions.[...]

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"Grateful for freedom!": Day of Heroes of the Heavenly Hundred

"Grateful for freedom!": Day of Heroes of the Heavenly Hundred

inFebruary 20, 2024

Every year on February 20, the Day of Heroes of the Heavenly Hundred is celebrated to honor the feat of the participants of the Revolution of Dignity and perpetuate the memory of the Heroes of the Heavenly Hundred. Academician Yury Bugai International Scientific and Technical University joins the commemoration of those killed in the Euromaidan events of 2014. This day is a symbol of the struggle for freedom, dignity and independence of the country. Today we remember the heroes who gave their all[...]

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ISTU: "The United States' support for Ukraine - a conversation with American political leaders"

ISTU: "The United States' support for Ukraine - a conversation with American political leaders"

inFebruary 20, 2024
On February 19, 2024, students and representatives of the International Scientific and Technical University named after academician Yury Bugai participated in an exciting public lecture organized by the Pinchuk Foundation as part of the largest private nationwide program to support talented youth in Ukraine, Zavtra.Ua. The lecture was devoted to the following topic: "Support of Ukraine by the United States - a conversation with American political leaders." The event gathered not only journalists, public figures[...]
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Encoded "will" inside each of us: Day of the National Coat of Arms of Ukraine

Encoded "will" inside each of us: Day of the National Coat of Arms of Ukraine

inFebruary 19, 2024

Today, Ukraine celebrates the National Coat of Arms Day. It was on February 19, 1992 that the Verkhovna Rada of Ukraine approved the State Coat of Arms of the independent state. Our Trident has preserved a thousand-year history, encoded the word "will" in its graphic elements, in order to transmit to Ukrainians a burning desire for freedom and independence through generations. It is a symbol of insubordination, which over the years unites Ukrainians to fight for their own values ​​and[...]

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